Archive for November 21st, 2011

A Squid unplugged…

Monday, November 21st, 2011

This time of year, I sometimes have a hard time concentrating on what sits before me on the desk. While I know that there are many priorities and many clients vying for attention, the recent nip in the air and changing of the leaves has signaled the arrival of hunting season, and plenty of distraction to go with it.

Fall is one of my favorite times of the year. I get to spend some extra time outdoors with friends and family, and connect with nature in ways most people don’t get to experience. There really is no good way to explain the effect of watching a Kansas sunrise and feeling the temperature drop as the first rays break the horizon, or how it’s enhanced by the yipping of coyotes and gobbling of wild turkeys. There’s no adequate description for the solitude or spiritual refreshment that occurs while sitting in stand watching and listening to the world wake up without the ring of alarms, honking of horns, or hum of our everyday electronic gadgetry.

I’m sure volumes could be written to describe the benefits of being able to unplug, even for just a short time, but suffice it to say that, for me, it’s a tonic with no comparison. The anticipation of a crisp and cool morning, waiting for the warmth of the sun to reach your face and signal the start of a new day is almost overwhelming by the time the weekends arrive. And regardless if the deer show up or not, I know where I’ll be come Saturday… and priorities will change.

Derek Pletcher, Creative Director

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