‘Web Design’

I love to see your smiling (@font-)face!

Wednesday, November 16th, 2011

@font-face exampleFor those of us who build web sites for a living, (and for those who like to dabble), the days of being limited to a handful of available fonts are fading into the sunset. A new day has dawned and the choirs of angels are singing. Ok ok, the technology has been around for a while, but the browsers are finally catching up. I’m speaking of my personal favorite, the @font-face CSS method of incorporating custom fonts into your web design. Halle-freaking-lu-JAH!!!!!!

The @font-face method only requires a few lines of CSS and is therefore very easy to use without any third party tools. There are a number of free-font sites as well as commercial options available via services such as Google, Adobe and MyFont.com. The typeface possibilities are now endless, but not without proper testing. The “gotcha” is that certain fonts will render slightly different when testing cross-browser and cross-platform, so one must have a fall-back solution when testing to ensure that your your chosen font(s) works with all browsers (mobile browsers included) and all platforms. What looks right in Illustrator may not look the same on your website. Some fonts play nice, some don’t. Also, one must consider rights, usage and fees when using copyright protected fonts on your site.

In short, be sure to do your homework, test your designs, obey the (copyright) law and pump out those beautiful website designs!

Have fun!
Mark Maack, Web Services Manager

The Year of the Squid! 2011: Squid Ink Creative style.

Tuesday, November 8th, 2011

What an exciting year it has been for Squid Ink Creative! The Squid Team began its 2011 creative journey designing posters and ads and shooting TV spots and sneak peeks for all 5 hit Music Theater of Wichita shows. Making Music Theater’s creative projects come to life every year can be a challenge as it’s the Squid’s job to make each of the 5 shows shine individually, while simultaneously adhering to the specific upbeat Music Theater brand. It’s a challenge that keeps us on our toes – one we look forward to conquering every year. From Music Theater season straight into baseball season, the Squid Team stepped up to the plate bringing cohesive brand designs to both The Wichita Wingnuts and to the National Baseball Congress World Series Tournament. Baseball teams may get a short rest between seasons, but there was no rest for the Squid. Hockey season and the Wichita Thunder’s 20th Anniversary season was upon us. Now, the Squid’s goal was to design a one-of-kind logo for the Wichita Thunder, representing their 20th Anniversary in the Central Hockey League. Beyond the logo, the Squid Team designed posters, giveaways, season tickets and the supporting motion graphics that go into making an exciting game-day experience. If you haven’t seen the annual Thunder Intro Video, which can be viewed on our YouTube channel at http://www.youtube.com/user/squidinkcreative, we suggest you get over there right now to see what the buzz is all about!

These exciting creative opportunities kept us swimming along fast and hard this year – it’s a wonder we found time to fit much more into our work-tank. But, we are Creative Squids and keeping every talented tentacle submerged is our specialty. Spaced throughout the larger projects in 2011, the Squid Team provided INTRUST Bank Arena with motion graphics and video support for the 360 degree ribbon board, video display, and a giant 30’ X 30’ sign that can be seen from Kellogg. We took on a complete branding project for Evangelical Friends Church. We also did the redesign of two of our long-standing clients’ websites, Tech Systems and Magnus Broadheads, whose original sites we established several years ago. In addition, we redesigned Magnus Broadheads’ online store and are currently designing packaging for their products, which will completely absorb the newly redesigned brand.

In the midst of heavy work, we realize changes are a necessity for our company to achieve growth and success. We have hired Meeghan Dunleavy as our Director of New Business. Meeghan brings a range of talent to this already diverse team, with experience to serve your business in marketing, sales, project management, entertainment, promotions and customer relations. This will allow Squid Ink to provide more specialized services to our clients. We want to handle your marketing and advertising needs along with all things creative. As we branch out in the vast area of Social Networking, we will provide what it takes to help you sort out your social campaign on Facebook, Twitter, YouTube, or whichever network may come riding in on the next wave.

As we wind down a successful jam-packed year, we just can’t help but feel enthusiasm for our future! We are thrilled about all the changes being made to better serve our clients. Our ultimate wish is to provide our clients with a marketing, advertising and creative partner for the life your company. If you are looking for a team of creative professionals that will understand and help enhance your brand then you’ve come to exactly the right place.

Squid Ink Creative and You… Let’s swim together in creative genius.
Frank Lichtlin, Chief Creative Officer & Managing Partner

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