The Year of the Squid! 2011: Squid Ink Creative style.

posted on November 8th, 2011 by flik

What an exciting year it has been for Squid Ink Creative! The Squid Team began its 2011 creative journey designing posters and ads and shooting TV spots and sneak peeks for all 5 hit Music Theater of Wichita shows. Making Music Theater’s creative projects come to life every year can be a challenge as it’s the Squid’s job to make each of the 5 shows shine individually, while simultaneously adhering to the specific upbeat Music Theater brand. It’s a challenge that keeps us on our toes – one we look forward to conquering every year. From Music Theater season straight into baseball season, the Squid Team stepped up to the plate bringing cohesive brand designs to both The Wichita Wingnuts and to the National Baseball Congress World Series Tournament. Baseball teams may get a short rest between seasons, but there was no rest for the Squid. Hockey season and the Wichita Thunder’s 20th Anniversary season was upon us. Now, the Squid’s goal was to design a one-of-kind logo for the Wichita Thunder, representing their 20th Anniversary in the Central Hockey League. Beyond the logo, the Squid Team designed posters, giveaways, season tickets and the supporting motion graphics that go into making an exciting game-day experience. If you haven’t seen the annual Thunder Intro Video, which can be viewed on our YouTube channel at http://www.youtube.com/user/squidinkcreative, we suggest you get over there right now to see what the buzz is all about!

These exciting creative opportunities kept us swimming along fast and hard this year – it’s a wonder we found time to fit much more into our work-tank. But, we are Creative Squids and keeping every talented tentacle submerged is our specialty. Spaced throughout the larger projects in 2011, the Squid Team provided INTRUST Bank Arena with motion graphics and video support for the 360 degree ribbon board, video display, and a giant 30’ X 30’ sign that can be seen from Kellogg. We took on a complete branding project for Evangelical Friends Church. We also did the redesign of two of our long-standing clients’ websites, Tech Systems and Magnus Broadheads, whose original sites we established several years ago. In addition, we redesigned Magnus Broadheads’ online store and are currently designing packaging for their products, which will completely absorb the newly redesigned brand.

In the midst of heavy work, we realize changes are a necessity for our company to achieve growth and success. We have hired Meeghan Dunleavy as our Director of New Business. Meeghan brings a range of talent to this already diverse team, with experience to serve your business in marketing, sales, project management, entertainment, promotions and customer relations. This will allow Squid Ink to provide more specialized services to our clients. We want to handle your marketing and advertising needs along with all things creative. As we branch out in the vast area of Social Networking, we will provide what it takes to help you sort out your social campaign on Facebook, Twitter, YouTube, or whichever network may come riding in on the next wave.

As we wind down a successful jam-packed year, we just can’t help but feel enthusiasm for our future! We are thrilled about all the changes being made to better serve our clients. Our ultimate wish is to provide our clients with a marketing, advertising and creative partner for the life your company. If you are looking for a team of creative professionals that will understand and help enhance your brand then you’ve come to exactly the right place.

Squid Ink Creative and You… Let’s swim together in creative genius.
Frank Lichtlin, Chief Creative Officer & Managing Partner

I Feel the Earth… Move… Under My Feet…

posted on November 7th, 2011 by Mark Maack

When I moved to Wichita from Miami, I pretty much crossed hurricanes off my natural disaster checklist and side-graded to the prospect of the occasional tornado. Thankfully, I missed out on Hurricane Andrew and avoided the Andover tornado by a day (I arrived in Wichita the day after). However, I was caught totally unawares by the tremors that shook the region recently as a result of the earthquakes in Oklahoma.

I’ve already been through one earthquake in my life, but I was too young to remember the experience. Now, as an adult, to actually feel the earth’s vibration and have no control was truly unique. I know my friends in So Cal are rolling their eyes, but really, Kansas? I live near the rails, so when I heard the rumble I thought nothing of it. However, when the room started shaking I knew exactly what was happening. For about 30 seconds everything noticeably swayed and I just sat and rode it out, wondering how long it would last. The tremors were small, but surprising nonetheless.

I couldn’t help but think about people in the world who have suffered through major quakes and what the terror of experiencing a “big one” must be like. It’s so easy to see the stories on the news or read about them on the web or in the paper, and have a detachment from the story. Yet, to catch a small glimpse of the experience brought it home while giving me an appreciation of how fragile the earth is and how quickly things can change. I’m thankful that the damage in Oklahoma wasn’t too bad, all things considered, and hopefully this experience will be the exception rather the norm.

Mark Maack, Web Services Manager

Wichita Thunder vs Missouri Mavericks: Rivalry Sneak Preview

posted on November 4th, 2011 by admin

Rival (ri – val) – (noun): One who attempts to equal or surpass another, or who pursues the same object as another; a competitor.

The Squid cave has been a flurry of activity this week in anticipation of a heated battle between both of the undefeated Wichita Thunder and Missouri Mavericks. The Thunder front office asked the Squids for a special intro video to mark this intense rivalry hitting the ice in Wichita tonight; thus we swam over to the INTRUST Bank Arena earlier this week for a super secret shoot.

While we can’t show you everything yet, Syd the Squid wanted to give you die-hard Thunder fans a little preview to hype your anticipation for this heated rivalry. If you’re like us, you just can’t wait until the moment when this video will show in the darkened Intrust Bank Arena to the roar of thousands of Thunder fans.

One other thing though… Syd felt like making you work for a preview this time, so grab your phone and scan this QR code for you super secret sneak preview!

Until tonight… GO THUNDER!
Meeghan Dunleavy, Director of New Business

Behind the scenes… the 2011-2012 Wichita Thunder Intro Video!

posted on October 21st, 2011 by Dallas

It’s that time of year again – the leaves are changing, the temperature is dropping and Hobby Lobby has Christmas decorations in stock… all of which means one thing, another intro video for the Wichita Thunder! This was an awesome project to work on this season, as it is the celebration of the team’s 20th year. With such history and tradition rooted in this organization, I wanted to pay proper respect to those players, and fans alike, that have worn the Thunder sweater proudly.

I really wanted the beginning of the video to highlight past Thunder players, victories and, of course, the 2 CHL Championships! The Thunder front office provided some photos to work with and I began piecing them together. I decided that creating a montage of the photos would be the best visual way to highlight the team’s rich history. I was able to animate the photos and give them life. Another aspect of the intro video that I wanted to improve, and focus on, was my use of the camera features within Adobe After Effects. After a few attempts, I was able to slice together the montages and make them come alive to create an atmosphere of excitement.

When this intro video shows for the first time inside the darkened Intrust Bank Arena, mere minutes before the first game of such an anticipated season, I hope I will have given all Wichita Thunder fans something to be proud of.

While I can’t show you the whole thing… I’ve managed to sneak a peek of the opening video into my blog post. So to all the great Thunder fans out there, get pumped up for the first puck drop of the season, tonight at Intrust Bank Arena!

Until next time…
Dallas Pruitt, Graphic Designer

iPhone Picture of the Week

posted on November 6th, 2010 by flik

iPhone Picture of the Week

posted on October 29th, 2010 by flik

iPhone Picture of the Week

posted on October 21st, 2010 by flik

iPhone Picture of the Week

posted on October 16th, 2010 by flik

iPhone Picture of the Week

posted on October 8th, 2010 by flik

iPhone Picture of the Week

posted on September 29th, 2010 by flik

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